888sport Sister Sites: The 888 and William Hill Family
888sport is the sportsbook of 888 UK Limited, so its closest sister sites are the other brands on the same licence: 888casino, 888poker and 777 Casino. Since the 2021 merger that brought William Hill into the group, the wider family also includes William Hill and Mr Green. They share ownership under Evoke plc, a single self-exclusion list and one set of UK player protections, which is the practical reason it matters that they are related. 888sport holds UK Gambling Commission account 39028.
888sport Sister Sites Across the 888 and William Hill Group
Reviewed by Emma JenkinsPublished: Dec 2021 · Last updated: June 2026
First, what counts as a sister here. The tightest definition is same-licence: 888sport shares its account and licence with 888casino and 888poker, and 777 Casino sits on the same operator. The looser, group-level definition adds William Hill and Mr Green, brought in when 888 bought William Hill’s international business in 2021. Both readings are useful, so we cover them in that order.
Best 888 and William Hill Brands at a Glance
- Best matching casino: 888casino, which shares your 888sport login and wallet.
- Best for poker: 888poker, one of the longest-running UK poker rooms.
- Best lower-key casino: 777 Casino, the retro-styled stablemate.
- Best for sheer scale: William Hill, the high-street name now under the same owner.
- Best standalone casino in the group: Mr Green, run with its own distinct identity.
888sport Sister Sites Compared
| Sister site | Type | Relationship | Best for | Shared login with 888sport | Compared to 888sport |
|---|---|---|---|---|---|
| 888casino | Casino | Same 888 UK licence | Slots and live dealer | Yes | Same account, casino instead of sports |
| 888poker | Poker room | Same 888 UK licence | Tournaments and cash games | Yes | Same account, dedicated poker software |
| 777 Casino | Casino | Same operator | Classic casino feel | Check on site | Smaller, retro-themed sibling |
| William Hill | Sportsbook and casino | Same group (Evoke) | Wide markets, retail estate | No, separate account | Bigger book, separate brand |
| Mr Green | Casino and sport | Same group (Evoke) | Casino-led play | No, separate account | Independent feel, own loyalty scheme |
The 888 and William Hill Brands in Full
888sport is operated by 888 UK Limited, part of Evoke plc (the company was called 888 Holdings until it rebranded in 2024). The group bought William Hill’s non-US business in 2021, which is how a single owner came to sit behind both 888 and William Hill. The brands below are the ones we can stand behind as truly related, split into the same-licence sisters first and the wider group second.
888casino. The direct casino sister. It shares your 888sport account and wallet, so a single registration covers both sports betting and the casino floor of slots, table games and live dealer rooms. If you joined 888sport for the football and fancy a spin, this is the brand you are already signed up to.
888poker. The group’s poker room, again on the same 888 UK account. It is one of the better-known UK poker brands, with regular tournament series and cash tables. Versus 888sport it is a different game entirely, but the login, verification and self-exclusion all carry across.
777 Casino. A retro-styled casino run by the same operator. It is the smaller, more casual stablemate to 888casino, with a pared-back lobby. Compared to 888sport it trades the sportsbook for slots and classic table games.
William Hill. The high-street name, now under the same Evoke ownership after the 2021 deal. It keeps its own account, app and odds, so it is a group sister rather than a same-login one. For range of markets and retail betting shops it is the heavyweight of the family.
Mr Green. A casino-led brand that also offers sport, run with its own identity inside the group. It has a separate account and loyalty scheme, so it feels independent even though the owner is shared.
The Complete Group List and How to Verify It
On the same 888 UK Limited licence you will find 888sport, 888casino and 888poker, with 777 Casino on the same operator. The wider Evoke plc group adds William Hill (run through WHG International) and Mr Green. Older affiliate pages sometimes pad the list with unrelated books, so the dependable check is the operator name in each site’s footer matched against the UK Gambling Commission register. If two brands name different licensed companies, they are not true sisters whatever a marketing page claims.
What Is Shared and What Is Not
| Feature | 888sport | Same-licence 888 sisters | Group (Hill, Mr Green) |
|---|---|---|---|
| Account and wallet | 888 UK login | Shared with 888casino and 888poker | Separate accounts |
| Operator | 888 UK Limited | 888 UK Limited | Same group, different licensee |
| Self-exclusion | Group-wide since April 2023 | Group-wide | Group-wide |
| Bonus wagering | Capped at 10x in the UK | Capped at 10x | Capped at 10x |
| GamStop | Yes | Yes | Yes |
Are These Official 888sport Sister Sites?
Yes, with one distinction worth keeping. The same-account sisters (888casino, 888poker) are as official as it gets, since they are literally the same registration. The group brands (William Hill, Mr Green) are official relatives through shared ownership but keep separate accounts. Anything outside those names that an old page tacked on is unrelated, and we have left it off.
How Sister Sites Work
Sister sites share an operator, a licence or an owner, which usually means shared verification, shared terms and, in the UK, shared GamStop and self-exclusion. To confirm a link, read the operator line in the footer and match the licence on the Gambling Commission register. For 888sport that licensed company is 888 UK Limited, and a group-wide self-exclusion has applied across the 888 and William Hill brands since April 2023.
888sport Review
888sport is the sports-betting arm of one of the oldest online gambling groups in the UK. The book is powered by Kambi, the same supplier behind several major operators, which gives it a wide spread of markets and solid in-play betting. It shares an account with 888casino, so one sign-up opens both. Independent reviewers tend to score the wider 888 casino product well while flagging mixed customer-service feedback, which is roughly where we land too.
Welcome offer and promotions
888sport runs the usual bet-and-get style sign-up offers for new sports customers, alongside ongoing price boosts and acca insurance. Any bonus wagering on the casino side is now held to the UK 10x cap that took effect on 19 January 2026, and the same rules ended mixed sport-and-casino promotions, so always read the current terms on the site rather than an old summary.
Games, markets and providers
On the sportsbook you get football, racing, tennis, basketball and a deep in-play offering through Kambi. Cross over to 888casino on the same login and the library runs to hundreds of slots and a large live-dealer suite, with 888’s own titles alongside major studios. 777 Casino and Mr Green widen the casino choice inside the family.
Payments and withdrawals
The group supports debit cards, PayPal and the main e-wallets, with withdrawals typically processed within one to three working days once your identity is verified. Verifying documents early tends to speed up that first payout.
Support and responsible gambling
Support runs through help-centre articles, email and live chat. As a UK-licensed brand 888sport is covered by GamStop, and the group operates a self-exclusion that has applied across all 888 and William Hill brands since 20 April 2023. Deposit limits, time-outs and reality checks are built in. For independent help, GamCare, BeGambleAware and the National Gambling Helpline are the names to keep handy. It is worth noting the group has paid several UK regulatory penalties over the years, which is part of why we do not score it a perfect mark.
Mobile
888sport offers dedicated iOS and Android apps as well as a mobile browser site, with the same account working across sport and casino.
888sport Key Facts
Operator details last reviewed: June 2026 (last updated 8 June 2026)
Updated June: confirmed the operator as 888 UK Limited under Evoke plc, set out the same-licence sisters versus the wider William Hill group, and noted the group-wide self-exclusion.
| Operator: | 888 UK Limited |
| Parent / group: | Evoke plc (formerly 888 Holdings) |
| Licence: | UK Gambling Commission (888 UK Limited). Confirm on the UKGC register |
| Sportsbook platform: | Kambi |
| Same-account sisters: | 888casino, 888poker |
| Group sisters: | 777 Casino, William Hill, Mr Green |
| UK protection: | GamStop and group-wide self-exclusion (since April 2023) |
| Payments: | Debit cards, PayPal, e-wallets |
| Account currency: | GBP |
| Bonus wagering: | Capped at 10x on UK licences since 19 January 2026 |
| Licence checked: | Checked the UKGC register and operator records, June 2026 |
| Our rating: | 7/10 |
Pros and Cons
Pros
- One account covers 888sport and 888casino, so sport and casino sit in a single wallet.
- Kambi-powered book gives broad markets and a strong in-play section.
- Backed by a large, long-established group with a recognised casino product.
- Full UK protections: GamStop, a group-wide self-exclusion and standard limit tools.
Cons
- The group has paid several UK regulatory penalties over the years, a mark against it on conduct.
- Customer-service feedback is mixed, with weaker independent review scores than the casino product.
- William Hill and Mr Green are group sisters but keep separate accounts, so they are not one-login add-ons.
- A 2025 strategic review of the group leaves some long-term brand structure uncertain.
Frequently Asked Questions
Who owns 888sport?
888sport is operated by 888 UK Limited, part of Evoke plc (called 888 Holdings until 2024). The same group bought William Hill’s international business in 2021.
What are the 888sport sister sites?
The same-account sisters are 888casino and 888poker, with 777 Casino on the same operator. The wider Evoke group also includes William Hill and Mr Green, which keep separate accounts.
Do 888sport and 888casino share an account?
Yes. They run on the same 888 UK licence and the same login and wallet, so a single registration gives you both the sportsbook and the casino.
Are 888 and William Hill the same company?
They share an owner. Evoke plc owns both 888 and William Hill after the 2021 acquisition, but the brands run on different licences and separate accounts.
Are 888sport sister sites on GamStop?
Yes. All the UK-licensed brands are on GamStop, and the group has operated a shared self-exclusion across the 888 and William Hill brands since April 2023.
Which 888sport sister site is best?
For a matching casino on the same login, 888casino is the natural pick. If you want the widest markets and a retail option, William Hill is the heavyweight group sister. Check the UKGC licence and the 10x-capped bonus terms either way.
Our Verdict on 888sport
If you want the honest version, 888sport’s real sister site is 888casino, sitting on the very same login, with 888poker alongside it and 777 Casino, William Hill and Mr Green filling out the wider group. That is a strong, well-resourced family with full UK protections and a Kambi book that holds its own. The marks against it are conduct history and patchy service feedback rather than anything about the family being thin. For most UK punters who want sport and casino under one roof, the 888 sister site is a sensible pick, which is why it lands a clear 7/10.
New Sister Site rating: 7/10