We will always do our best to deal with your query quickly and helpfully.

The information we collect about you

Personal data means any information that can be used to identify you. Depending on how you use our site, we may collect and process the following types of information:

• Identity information, such as your name, date of birth and gender.
• Contact information, such as your email address.
• Technical information, such as your IP address, browser type and version, time zone setting, operating system and the device you are using.
• Location information, which gives us a general idea of where you are based, usually worked out from your IP address.
• Usage information, which tells us how you found our website and how you move around and interact with it.
• Marketing and communication information, including your preferences for receiving messages from us and the consent choices you have made.

We do not collect any special category data, such as information about your health, race or religious beliefs, and we ask that you do not send us this kind of information.

How we collect your personal data

We gather information about you in a few different ways.

Information you give us directly

You may provide details when you subscribe to our mailing list, fill in a form, leave a comment or contact us with a question.

Information we collect automatically

As you use our website, we automatically collect technical and usage information through cookies and similar technologies. You can read more about this in the cookies section below.

Information from third parties

We may receive information about you from analytics providers and advertising networks that help us understand how our site is performing.

How and why we use your personal data

The law allows us to use personal data only where we have a proper reason to do so. This is known as a lawful basis. We rely on the following bases.

Consent

Where you have agreed to receive marketing emails from us about casinos and bingo sites, we rely on your consent. You are free to withdraw this consent whenever you like.

Legitimate interests

We use your information where it is reasonably necessary to run and improve our business, provided this does not override your own rights and freedoms. This includes measuring how our website performs, understanding our audience and tailoring the adverts you see.

Legal obligation

In some cases we need to process your information to comply with the law, for example to keep proper records or to respond to a lawful request from an authority.

In practice, we use your personal data to:

• send you promotional emails about online casinos and bingo sites, where you have asked to receive them;
• measure and monitor how our website is used so we can keep improving it;
• shape and target the advertising you see, both on our site and elsewhere;
• allow you to leave comments and interact with our content; and
• meet our legal and regulatory responsibilities.

Marketing communications

If you have signed up to hear from us, we may send you emails about casino and bingo offers, news and related content. We will only do this where you have given your consent.

You can change your mind at any time. Every marketing email we send includes an unsubscribe link, and you can also contact us directly to ask us to stop. Once you opt out we will update our records promptly, although please allow a short period for the change to take effect across all of our systems.

Cookies and similar technologies

Like most websites, we use cookies and similar technologies to help our site work properly, to understand how it is used and to support our advertising. Cookies are small text files that are placed on your device when you visit a website.

We use a mix of essential cookies, which are needed for the site to function, analytics cookies, which tell us how visitors use our pages, and advertising cookies, which help make the adverts you see more relevant. You can manage your preferences through your browser settings, although turning some cookies off may affect how the site works. [If you have a separate cookie policy, add a link to it here.]

Age restriction

Our website is intended for adults only. The content we publish relates to gambling, which is strictly for people aged 18 and over. We do not knowingly collect or process personal information from anyone under the age of 18.

If you are under 18, please do not use our website or send us any of your details. If we become aware that we have collected information from someone under 18, we will delete it without delay.

Who we share your personal data with

We do not sell your personal information, and we never will. We do, however, share it with a small number of trusted organisations that help us run our business. These may include the following.

Service providers and processors

We use third parties to provide services such as website hosting, cloud storage, email delivery and analytics. These companies act on our instructions and are only permitted to use your data for the purposes we set.

Analytics providers

We use analytics services, such as Google, to understand how our website is performing. Some of these providers process your information as independent controllers under their own privacy policies.

Advertising partners

We work with advertising networks to show relevant adverts to the people who visit our site.

Legal and regulatory bodies

We may disclose your information where we are required to do so by law, or where it is necessary to protect our rights, our property or the safety of others.

Business transfers

If our business is sold, restructured or merged with another, your information may be passed to the new owner as part of that process. Any new owner will continue to handle your data in line with this policy.

Transfers outside the UK

Some of the organisations we work with may be based outside the United Kingdom, which means your information could be transferred to and stored in another country. Where this happens, we take steps to make sure your data is protected to the same standard as it would be at home. This may involve relying on countries that the UK government recognises as offering adequate protection, or putting appropriate contractual safeguards in place.

How we keep your information secure

We take the security of your personal data seriously and use appropriate measures to protect it from being lost, misused or accessed by anyone who has no right to see it. We also limit access to your information to those who genuinely need it.

While we do everything we reasonably can to safeguard your data, no method of sending information over the internet is completely secure. We cannot promise absolute security, but we work hard to keep the risks as low as possible.

How long we keep your personal data

We keep your information only for as long as we genuinely need it for the purposes set out in this policy. How long that is depends on why we collected it in the first place, and whether we have any legal, tax or accounting reasons to hold on to it.

Once your information is no longer required, we will either delete it securely or make it anonymous so that it can no longer be linked to you.

Your data protection rights

Under data protection law you have a number of rights over your personal information. In short, you have the right to:

• ask for access to the personal data we hold about you, and to receive a copy of it;
• ask us to correct any information that is inaccurate or incomplete;
• ask us to delete your information, where there is no good reason for us to carry on using it;
• ask us to restrict how we use your information in certain circumstances;
• ask us to transfer your information to you or to another provider in a machine readable format;
• object to us using your information where we are relying on legitimate interests; and
• withdraw your consent at any time, where we are relying on consent to process your data.

You will not usually have to pay a fee to exercise these rights. We aim to respond to all requests within one month. If your request is a particularly complex one, we may need a little longer, in which case we will let you know.

To exercise any of these rights, please contact us using the details at the top of this policy. We may need to confirm your identity before we act on your request, simply to make sure your information is not handed to anyone who has no right to receive it.

Automated decision-making

We do not make decisions about you that have a legal or similarly significant effect using automated processing on its own. We may use information about your interests to make the adverts you see more relevant, but this does not affect your legal rights.

Links to other websites

Our website contains links to online casinos, bingo sites and other third party websites. This privacy policy does not cover those sites. Once you leave our website we have no control over how the operators of those sites handle your information, so we would encourage you to read their own privacy policies before sharing any of your details.

Changes to this privacy policy

We may update this policy from time to time to reflect changes in the way we work or to keep up with new legal requirements. When we make changes, we will update the date shown at the top of this page. We would suggest checking back every now and then so you stay aware of how we are looking after your information.

How to make a complaint

If you are unhappy with how we have handled your personal data, please get in touch with us first so we have the chance to put things right.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection. You can contact the ICO at:

We would, however, always appreciate the opportunity to sort out any concerns before you approach the ICO.

This policy forms part of our wider terms of use. Where placeholders appear in square brackets, please replace them with your own details before publishing.