Cheeky Wins Casino: A New Online Casino With Six Sister Sites

Reviewed by Emma Jenkins
Published: 16th August 2026

Cheeky Wins opened its doors this summer. Its address was registered on 14 June 2026, which makes it the youngest casino on a platform that already carries six older brands, and the newest arrival is easy to spot without checking a single date. Six of the seven rewrote their licence pages a fortnight ago. This one did not.

That gap turns out to be the most useful thing on the site. Reading the old wording against the new tells you what the group changed and when, and the platform underneath hands over something better still: a group name, printed in its own configuration file, that settles the family question without a single logo comparison.

What follows is the seven-brand group and the evidence for it, a welcome ladder whose headline survives addition, a sportsbook three of the seven run and four do not, the playthrough arithmetic in full, and where a British reader stands. A row of other casino sites sits a little way down the page too.

What British Readers Should Know First

Cheeky Wins holds no UK Gambling Commission licence. That does not stop a British player registering, because clause 4.6 of the terms refuses only twelve territories and the United Kingdom is not among them, and the site quotes pounds the moment it recognises a British visitor. What it changes is everything that happens after a disagreement. GamStop cannot block an account here, the Commission has no power to take up a complaint, and the affordability and deposit-limit rules written for British customers simply do not apply.

The twelve refused countries are Afghanistan, Cuba, Curacao, Iran, Iraq, Israel, North Korea, Serbia, Sudan, Syria, the United States of America and Yemen, and the ban covers cryptocurrency as well as ordinary money. Britain being absent from that list is a commercial choice by the operator. It is not a licence, an approval or a protection.

Seven Brands, and the Software Says So

Sister-site research usually means matching artwork and hoping nobody asks for proof. This group does not require that. Every brand on the platform serves a configuration file to its own front end, and that file carries a field called partnerGroupName. Request it from Cheeky Wins and it answers Lior. Request it from 1000 Spins, Lucky Charms, Electric Wins, SuperbBet, Mr Thrills and Extreme Spins and all six answer Lior as well.

That field also draws the boundary, which matters more than it sounds. Three further casinos run on precisely the same software, serve the same lobby shelves and publish the same terms, yet return a different group entirely: two, Union Jackpots and Savanna Wins, come back as Meiri and one, Need 4 Spins, as Onyx. Identical code is a white label, not a family. The group name is what separates the two, and it is the reason this page names six sisters rather than nine.

Two more things line up underneath. The terms of every Lior brand name a company built the same way, “{Brand} LTD of Barge straat 1” with a wholly owned subsidiary at Hollandia 24, brand name swapped and nothing else touched. And every one of the seven returns the same fifty game suppliers in the same order, the same eleven lobby shelves, and a blocked-territory table of 189 country codes that matches character for character.

Five of the six relatives already have full write-ups on this site. Lucky Charms is the extreme case, stretching its welcome money over six deposits and 850 free spins. SuperbBet uses five stages and runs a sportsbook like this one, Electric Wins uses four, and Mr Thrills squeezes the same idea into three. 1000 Spins is the closest comparison on the money, running three deposits like this one but with no sportsbook and a banner that overstates what its promotions pay. All six sisters are pictured below, and Extreme Spins has now been written up as well, which completes the set.

What that evidence does and does not carry is worth saying out loud. A shared group name and a shared codebase prove one platform, one rulebook and one commercial owner. They do not prove who answers the support chat or signs off a payout at each brand, and not one of the seven publishes a registration number anyone could check against a company register. Other groups traced the same way are collected on the casino networks page.

Cheeky Wins Reviewed

A Welcome Ladder That Survives Addition

Three deposits, and the arithmetic is honest, which is rarer than it should be. The first takes 500 per cent up to 1,000 pounds with 100 free spins on Gates of Olympus under code CHEEKY1. The second takes 300 per cent up to the same ceiling with 100 spins on Big Bass Splash, and the third 200 per cent with 100 spins on Sugar Rush 1000. Each stage asks for 20 pounds and each states 30x wagering on its own promotional card.

Add the three ceilings and you reach 3,000 pounds. Add the spins and you reach 300. The homepage banner advertises a welcome package of up to 3,000 pounds and 300 free spins, so for once the headline and the small print are the same number. It is a small thing to praise a casino for, and it is the sort of small thing that separates the careful operators from the careless ones.

The Licence Page That Has Not Caught Up

Here the youngest brand in the group reads as the oldest. Its licence page still says Cheeky Wins operates under Master License 34389464EU granted by Curacao, with the domain “explored by” Lava Entertainment DS DV under permit DEAJS/SCFVF/P-06/2005. Six of its relatives carried that exact wording at the start of August and have since replaced it with a Curacao gaming permit, OGL/2024/1129/0928, each sitting behind a separate N.V. company.

So the newest casino on the platform is running the oldest paperwork on it. Nothing about that is illegal and it may simply be a page nobody has got to yet, but it does mean the licence a reader sees quoted here is not the one the rest of the group now relies on. The other detail that survives from the older text is stranger: the licence page also says payments are handled by Cheeky Wins LTD itself, where every migrated sister names a separate Cypriot company at Voukourestiou 25 in Limassol.

Wednesdays, Mondays and a Sportsbook

Past the welcome offer the regular calendar is the busiest in this family. Monday brings 25 per cent cashback up to 50 pounds, paid on the week just gone and requiring both an opt-in and 100 pounds of deposits that day to qualify, credited within 72 hours. Wednesday brings Midweek Burst, where 50 pounds and the code CHEEKYWEDNESDAY1 return 200 free spins on Starburst, with the featured game rotating monthly.

The sportsbook is the real point of difference. It is enabled in the platform configuration, not merely linked, and Cheeky Sport pays a 10 pound free bet on a 20 pound deposit, good for singles or combinations at maximum odds of 8.00 with only the net winnings retained. Alongside those sit Secret Access, an emailed offer for selected accounts, and a leaderboard tournament that was running a 500 pound prize when this review was written.

Inside the Lobby

Eleven shelves carry the casino: Slots, Live Dealer, Table, Crash, New, Featured, Book of, Jackpot, Bonus Buy, Megaways and Hold and Win, with Promotions, Tournaments, the Shop and Sports beside them in the header. Fifty studios stock the shelves. Pragmatic Play fronts the page with Gates of Olympus 1000 and the Sweet Bonanza and Big Bass lines, Hacksaw and Nolimit City take the volatile end, Mascot Gaming fills much of the New rail, and a long bench of European cabinet houses, Novomatic, Merkur, EGT, Amatic, Kajot and Igrosoft, gives the Hold and Win shelf its arcade feel. The live floor runs blackjack, roulette and baccarat at standard and VIP limits with Andar Bahar beside them.

Money In and Money Out

Accounts price in eight currencies, pounds and euros among them, alongside Canadian, Australian and New Zealand dollars, Norwegian and Swedish kroner and South African rand. The footer shows Visa, Mastercard, Bitcoin, iDEAL, Neosurf, Kevin and Interac, which is a European and Canadian spread rather than a British one.

Withdrawals are processed Monday to Friday after a pending window of up to 48 hours, and the casino reserves the right to charge processing fees at its own discretion. A first payout requires that a deposit has been made and turned over at least once. Cards and wallets must belong to the account holder, and using someone else’s means confiscated winnings and a refund to the real owner. Identity checks can be demanded at deposit as well as at withdrawal.

One Spelling to Get Right

The plain cheekywins.com address does not belong to this casino. It redirects to cheekywin.co.uk, an unconnected British competitions site that is itself still showing a coming-soon page. The casino reviewed here trades from a numbered address instead, which is ordinary practice on this platform, but it does mean the obvious guess sends a reader to entirely the wrong company.

Cheeky Wins Key Facts

Where It Wins and Where It Slips

In its favour. The welcome maths is truthful, the banner and the promotion cards agree, and three stages at 20 pounds each is a ladder a modest budget can actually finish. Every offer prints its wagering figure on its own card rather than burying it, which none of the older sisters bothered to do. The sportsbook is a real one with a stated maximum odds rule, the Monday cashback pays cash rather than bonus credit, and fifty suppliers is a deeper bench than most casinos of this age assemble.

Against it. The licence page quotes paperwork the rest of the group has already abandoned, which leaves a reader unsure which permit actually governs the site. Nothing anywhere states a maximum conversion on a deposit bonus, so the ceiling on what 3,000 pounds of bonus can become is simply unwritten; only the Coin Shop publishes one, at five times the bonus. The 30x multiplier counts deposit and bonus together, which is the dearer of the two conventions and appears nowhere on the banner. And the company behind it is a trading name and a street with no registration number and no country attached.

How It Measures Up Against UK-Licensed Sites

If the missing British regulator is the deciding factor, compare it with operators that run both a casino and a book, because that is the shape of this one. Sky Bet and Betfair pair a major sportsbook with a full slots floor and are answerable to the Commission for both. William Hill offers the same combination with a high-street counter behind it. On the casino side alone, PlayOJO removes the wagering question altogether by attaching no playthrough to its bonuses or spins, which is the direct reply to the clause 4.3 arithmetic above. All four hold UK licences, so GamStop applies, deposit limits are enforced in law, and an unresolved complaint goes to an independent adjudicator rather than to a support inbox.

Cheeky Wins Casino FAQ

Which casinos are Cheeky Wins sister sites?

1000 Spins, Mr Thrills, SuperbBet, Electric Wins, Lucky Charms and Extreme Spins. The proof is not guesswork: each brand’s own front-end configuration file returns a group name, and all seven come back as Lior. They also serve an identical fifty-supplier catalogue and an identical 189-entry blocked-territory table.

Who runs Cheeky Wins Casino?

Its terms name Cheeky Wins LTD of Barge straat 1, with a subsidiary given as Cheeky Wins LTD at Hollandia 24. No company registration number is published for either, and no country is attached to the street names, so the trading name is where the public trail stops.

Is Cheeky Wins a new casino?

Yes. The domain was registered on 14 June 2026 and the casino has been trading for a matter of weeks. It is the youngest brand in its group by a wide margin, and its licence page still carries wording its six older relatives replaced earlier this month.

What does the Cheeky Wins welcome package actually pay?

Three deposits. The first is 500 per cent up to 1,000 pounds with 100 free spins on Gates of Olympus, the second 300 per cent up to 1,000 pounds with 100 spins on Big Bass Splash, and the third 200 per cent up to 1,000 pounds with 100 spins on Sugar Rush 1000. Each stage needs 20 pounds and carries 30x wagering.

Does Cheeky Wins take sports bets?

It does. The sportsbook is switched on in the platform configuration, there is a Sports tab in the header, and the Cheeky Sport offer returns a 10 pound free bet on a 20 pound deposit, usable on singles or combinations up to odds of 8.00. Three of the seven brands in this group run a book; the other four are casino only.

How much wagering applies to a Cheeky Wins bonus?

Thirty times is the default and the three welcome offers all state it. The bonus terms apply that multiplier to the deposit and the bonus added together rather than to the bonus on its own, so a 20 pound deposit matched at 500 per cent leaves 3,600 pounds to turn over. Slots count in full, table and live games at a tenth, baccarat at nothing.

Can players in the United Kingdom open an account?

Yes. Clause 4.6 of the terms refuses twelve territories and Britain is not one of them, so registration works and the site prices in pounds. There is no UK Gambling Commission licence behind it, which means GamStop does not reach it and the Commission cannot take up a dispute on your behalf.

Is Cheeky Wins the same as the older Cheekywin brand?

No, and the spelling is a genuine trap. Typing cheekywins.com sends you to cheekywin.co.uk, an unrelated British competitions site that has not opened yet. The casino reviewed here is a 2026 launch on the Lior platform and has nothing to do with it.

Our Verdict on Cheeky Wins

As a casino this is a confident first outing. The fox-and-sparkle styling is cheerier than the corporate look most of its relatives wear, the game floor arrives fully stocked rather than thin, and the promotional calendar gives a player something to come back for on a Monday and again on a Wednesday. Putting the wagering figure on the face of every offer is a small piece of honesty that the six older brands on this platform never managed.

As a contract it is a new casino wearing hand-me-downs. The licence page describes an arrangement its whole family has moved on from, the largest bonus in the ladder has no stated conversion ceiling, and the multiplier quietly counts your own deposit as well as the bonus. None of that is unusual offshore, and all of it is worth knowing before the first 20 pounds goes in. For a British reader the point underneath stays the same whichever permit is the current one: no authority in this country can make the casino keep its word.

Our rating: 6.9 out of 10

18+ only. Gambling should be entertainment, not income. If it stops feeling that way, free, confidential help is available at BeGambleAware.org.