Matchbook Sister Sites: easyBet and the Best Exchange Alternatives

Matchbook keeps a very small family. Its one true sister site is easyBet, a white-label launched with Sir Stelios Haji-Ioannou’s easyGroup in late 2024 that runs on Matchbook’s own exchange technology under the same operator, Triplebet Limited (UK Gambling Commission licence 39504). Because they share that single licence, you can hold an account at one or the other but not both. Everything else punters compare against it, Betfair, Smarkets and BETDAQ, are rival exchanges run by different companies rather than Matchbook sisters.

Matchbook Sister Sites in Full

A quick note on terms. Matchbook is a betting exchange rather than a conventional casino, and Triplebet runs almost nothing else, so the usual “big network of sister casinos” does not exist here. On this page a sister site means a brand on the same Triplebet licence (that is easyBet, and only easyBet). The other names below are honest alternatives, the exchanges most Matchbook users actually weigh up, and we flag clearly that they belong to different operators.

How the Triplebet Setup Works

Matchbook launched in 2004 and is operated by Triplebet Limited, a company registered in Alderney that holds UK Gambling Commission licence 39504 for British customers and an Alderney licence for everyone else. The majority owner is Zeljko Ranogajec, an Australian professional gambler often called The Joker; Matthew Benham, who owns Brentford FC, was an early backer and now holds only a small stake.

For years Matchbook was the only brand under Triplebet. That changed in October 2024, when easyGroup, the brand-licensing business behind easyJet, easyHotel and roughly a hundred other easy ventures, partnered with Triplebet to launch easyBet. Sir Stelios framed it partly as a way to protect the easy name in betting after infringement rows with other firms. The important part for players is what sits underneath: easyBet is the Matchbook exchange in different clothes, sharing the same liquidity, odds and the same 39504 licence. The one quirk to remember is that the shared licence means a single account rule, so you cannot run both at once.

Best Options at a Glance

• Only true sister: easyBet, the same exchange with easyGroup branding.
• Most liquidity: Betfair Exchange, far bigger markets but a higher commission (rival, not a sister).
• Lowest commission rival: Smarkets, a flat 2% like Matchbook (rival, not a sister).
• Other UK exchange: BETDAQ, owned by Entain, smaller liquidity (rival, not a sister).
• Best for value hunters: Matchbook itself, with its Matchbook Zero no-commission markets.

Matchbook and the Alternatives Compared

easyBet

easyBet is the only genuine Matchbook sister site. Operated by the same company, Triplebet Limited, on the same UKGC licence (39504), it is a white-label joint venture with easyGroup that went live in October 2024. Under the orange-and-white easy branding it is, in practice, Matchbook: the same peer-to-peer exchange, the same liquidity pool and the same back-and-lay markets. New customers get 20 pounds in free bets, split into four 5 pound stakes, plus recurring free-bet promos on football and US sports. Versus Matchbook: choose on which branding and welcome offer you prefer, because the engine is identical. Just remember you can only hold one account across the two.

Betfair Exchange (rival, not a sister)

Betfair, part of Flutter, is the largest betting exchange in the world and the obvious alternative when Matchbook lacks liquidity on a niche market. You will find tighter, deeper markets across far more sports, though commission typically runs higher than Matchbook’s 2%. It is UK Gambling Commission licensed and GamStop-covered, but it is a separate operator, so it is a competitor rather than a Matchbook sister.

Smarkets (rival, not a sister)

Smarkets is the exchange most like Matchbook on price, with a flat 2% commission and a clean, fast app (SBK is its sportsbook sibling). Liquidity is good on mainstream football and racing if not quite Betfair levels. UK-licensed and GamStop-covered. Again, different operator, so an alternative rather than a sister.

BETDAQ (rival, not a sister)

BETDAQ, owned by Entain, is the long-running number-three UK exchange. Commission is competitive and the platform is solid, but liquidity outside the biggest racing and football markets is thinner than Matchbook or Betfair. UK-licensed and GamStop-covered, and once more a rival operator, not a Triplebet brand.

The Complete Triplebet Sister Sites List

The honest answer is short. The Triplebet network is just two brands:

• Matchbook (matchbook.com), the original exchange since 2004.
• easyBet (easybet.net), the easyGroup-branded white-label launched in 2024.

There is no wider Triplebet casino family, and any list that adds more brands is almost certainly mixing in unrelated competitors. If you want to confirm it for yourself, search Triplebet Limited on the Gambling Commission public register: the 39504 licence and its named brands are the source of truth. Separately, the rival exchanges above (Betfair, Smarkets, BETDAQ) are run by Flutter, Smarkets Limited and Entain respectively, on their own licences.

What’s the Same and What’s Different

Are These Official Matchbook Sister Sites?

Only one of them is. easyBet is a true sister: same operator, same licence, same exchange under the bonnet. Betfair, Smarkets and BETDAQ are not Matchbook sisters at all; they are competing exchanges from other companies that we include because they are the realistic alternatives a Matchbook user looks at. And the Grosvenor Victoria or any casino with a similar name has nothing to do with Triplebet. The footer operator name and the 39504 licence are what tell you whether a site is really part of the Matchbook family.

Matchbook Review

How the Exchange Works

Matchbook is a peer-to-peer betting exchange, so instead of betting against a bookmaker you back and lay outcomes against other punters. Backing means betting on something to happen; laying means betting against it. The pricing tends to beat fixed-odds bookmakers because there is no built-in bookmaker margin, just a commission on net winnings. A Bet Builder and Multiples layer sits on top for people who prefer ordinary fixed-odds bets.

Commission, Markets and Matchbook Zero

The headline draw is price. Commission is a flat 2% on net winnings (4% for non-UK users), among the lowest around, and the Matchbook Zero feature drops both commission and margin to zero on selected horse racing and football markets. Coverage is racing-heavy (Matchbook has long sponsored Grade 1 races) with strong football and US sports, plus in-play betting and live streaming of horse and greyhound racing. The trade-off is liquidity: on niche markets you will find deeper books at Betfair.

Casino and Promotions

There is a small casino vertical alongside the exchange, but Matchbook is a betting brand first and the casino is not its focus. The welcome offer is sports-led (a bet-and-get free bet rather than a wagering-heavy casino bonus). It is worth knowing that under the UK rules introduced in January 2026, any casino bonus from a UK-licensed site now has its wagering requirement capped at 10x, so if you do dip into the casino, ignore any old write-ups quoting higher multiples.

Payments and Withdrawals

Accepted methods are Visa and Mastercard debit, Apple Pay, Google Pay, Skrill and Neteller. PayPal, Trustly, Open Banking and bank transfer are not offered, and Skrill, Neteller or Paysafecard deposits do not qualify for the welcome offer. UKGC identity checks apply before a first withdrawal; independent reviewers have reported the verification as smooth, though some Matchbook users still flag withdrawal friction as the main service gripe.

Support, Licensing and Responsible Gambling

Matchbook holds UKGC licence 39504 and has been continuously UK-licensed since November 2014, with an Alderney licence covering non-UK customers. Being UK-licensed, it is covered by GamStop and carries the full safer-gambling toolkit (deposit limits, time-outs, self-exclusion). In the interest of an honest review, the record is not spotless: in February 2020 the UKGC suspended Triplebet’s licence over anti-money-laundering and social-responsibility failings, including a case where a self-excluded customer regained access. The suspension was later lifted and Triplebet paid a 740,000 pound penalty, with no further enforcement recorded since. GamCare and BeGambleAware are the free services to use if gambling stops being fun.

Mobile Apps

The apps are well rated: the iOS app sits around 4.7 out of 5 from more than 1,600 reviews and the Android app around 4.3 from 700-plus. Both carry the full exchange, the Bet Builder and Multiples layer, in-play markets, live racing streams and the casino section.

Key Facts

Operator details last reviewed: June 2026 (last updated 8 June 2026)

Updated June: confirmed easyBet as the sole Triplebet sister, added the one-account rule, and reconfirmed UKGC licence 39504.

Pros and Cons

Pros

• Market-leading value: a flat 2% commission and Matchbook Zero markets with no commission or margin.
• Strong, well-rated mobile apps (iOS around 4.7/5 across 1,600-plus reviews).
• UK Gambling Commission licensed and GamStop-covered, with a full safer-gambling toolkit.
• Racing-led coverage with in-play markets and live streaming of horse and greyhound racing.

Cons

• Thin liquidity on niche markets next to Betfair, so big bets can move the price.
• A documented 2020 UKGC licence suspension and 740,000 pound penalty for AML and player-protection failings.
• Limited payments (no PayPal, Trustly or bank transfer) and some users report withdrawal friction.
• Only one genuine sister (easyBet), and the shared licence means you cannot use both accounts.

Frequently Asked Questions

Who owns Matchbook?

Matchbook is operated by Triplebet Limited and majority-owned by Australian professional gambler Zeljko Ranogajec, with Brentford FC owner Matthew Benham holding a small stake. It runs on UK Gambling Commission licence 39504.

Does Matchbook have sister sites?

Yes, but only one. easyBet, launched with easyGroup in 2024, is the sole brand sharing Matchbook’s Triplebet licence. Betfair, Smarkets and BETDAQ are rival exchanges from other operators, not Matchbook sisters.

Is easyBet a Matchbook sister site?

Yes. easyBet runs on Matchbook’s exchange technology under the same operator and licence (39504). It is effectively Matchbook with easyGroup branding.

Can I have both a Matchbook and an easyBet account?

No. Because both sites share the same Triplebet UKGC licence, you can only hold an active account at one of them at a time, which is unusual compared with most sister-site networks.

Is Matchbook on GamStop and UK licensed?

Yes. Matchbook has held a UK Gambling Commission licence (39504) since 2014, so it is covered by GamStop self-exclusion and the standard UK safer-gambling tools.

Why was Matchbook’s licence once suspended?

In February 2020 the UKGC suspended Triplebet’s licence over anti-money-laundering and social-responsibility failings. The suspension was later lifted and Triplebet paid a 740,000 pound penalty; no further enforcement has been recorded since.

What are the best alternatives to Matchbook?

If you want a betting exchange like Matchbook, Smarkets matches its 2% commission, Betfair offers far more liquidity, and BETDAQ is a smaller Entain-owned option. All are UK-licensed competitors rather than Matchbook sisters.

Our Verdict on Matchbook

Matchbook is a value-first exchange that earns its 7/10 on price rather than scale: the 2% commission and Matchbook Zero markets are hard to beat if you bet to find an edge. Its one true sister, easyBet, is the same exchange in easyGroup colours, so pick between them on branding and welcome offer, not substance, and remember the one-account rule. If you need deeper liquidity, Betfair is the better rival exchange, while Smarkets matches Matchbook on commission with a slicker app. Casual punters who want lots of payment options or hand-holding may prefer a traditional sportsbook.

New Sister Site rating: 7/10